Whether you are the owner of a successful business operation or are looking to launch your own start-up, obtaining a general-idea and knowledge on the Intellectual Property Rights (IPR) afforded to you/your business is invaluable. With this in mind, this event addressed key elements of IPR with special emphasis on its basics, issues faced by start-ups, case studies, why it is important for start-ups to acknowledge IPR at an early stage, how start-ups achieve IPR protection and the best IPR strategies for start-ups.