An insightful session conducted today by the amazing Inthikab Zufer titled “Reigniting the magic of MarCom” under AmCham SL’s SPARK Series, a series of conversations to spark solutions to contemporary business challenges. “Unlearn to learn” … “Digital media may be dying too, so what’s next?” …. “Re-think segmentation” … “Unleash your creativity” were a few of the thoughts that sparked conversation and thought today.